What's Your Brand's
There are 12 unique brand personalities. Where does your brand fit in?
A LITTLE BACKSTORY
Did you know that your brand has it's own unique personality, just like you and I do? We see these personas portrayed in movies and literature as archetypes. An archetype is simply defined as a very typical example of a certain person or thing. The concept of archetypes was created by Carl Jung who suggested they were inborn tendencies that play a role in influencing human behavior.
In the branding world, these archetypes are critical in helping personify brands to connect them with their audiences on an emotional level.
The BEST most successful brands understand and identify with ONE archetype, and incorporate the person into their messaging, creating a memorable and long lasting brand.