The Caregiver

Making people feel safe, fostering trust, generating public support for the socially-minded service they provide

Who Is She?

"The best way to find yourself, is to lose yourself in serving others. " - Mahatma Gandhi

Caregivers live to give. They’re motivated by compassion and want to make people feel secure and nurtured.

As defenders of the less fortunate, Caregivers are found in teaching, nursing and charities, but also appear as gardeners, cleaners and in restorative jobs, such as mending clothes and refurbishing.

Because they’re altruistically rather than financially motivated, Caregivers are considered trustworthy.

Her Core Desire Is:

Her Brand Voice is Always...

Caring, Warm, Safe, Reassuring, Trustworthy

Example Brands Are...

Subaru, Johnson & Johnson, Toms, Gandhi

Her Brand Connection Strategy

How She Connects With Women of the Same Persona

The Caregiver persona is a perfect fit for brands that help those in need. The people such brands help are often vulnerable and sensitive and require a soft touch. Warm, thoughtful, generous and motherly approach offers a feeling of safety that will appeal to their needs.A Caregiver brands aim is to make their customers feel secure, protected and cared for. Caregiver brands may need to appeal to wider audiences as they often require external input in order provide care for those in need. In such a case, educational and conscience evoking messages may be the key

Not Sure if this One Fits? 

Explore the other Purpose Personas by clicking the images below.