The Class Clown
Helping people see the lighter side of life, spreading creativity through joy.
Who Is She?
"Nobody looks stupid when they're having fun." - Amy Poehler
They want to have fun, to lighten the mood by connecting with their inner child. And, just like most children, they’re not too fond of obeying rules.
Class Clowns think outside the box because they’ve never spent their lives living in it – which makes them great innovators.
On the face of it, Class Clowns live for the moment, but at a deeper level, they understand that life is fleeting and needs to be filled with laughter whenever possible.
Her Core Desire Is:
Her Brand Voice is Always...
Playful, Jovial, Fun Loving, Optimistic, Silly
Example Brands Are...
Taco Bell, Skittles, Jim Carey, Nicki Minaj, Ellen
Her Brand Connection Strategy
How She Connects With Women of the Same Persona
Like Magicians, Class Clowns are rarely a buyer persona but can be a perfect persona for brands in the business of entertaining or wanting to associate themselves with good times.Regardless of archetype and personality, everyone likes to laugh, the Class Clown personality can be a memorable and loving example of just that.As the Class Clown persona your brand should highlight the light-hearted and positive side of life with a playful and entertaining spirit. Brands that are able to connect with their audience through happiness and laughter can become much-loved brands.
Not Sure if this One Fits?
Explore the other Purpose Personas by clicking the images below.