The Hero

Inspiring courage and achievement by overcoming adversity.

Who Is She?

"Be all that you can be." US Army

The Hero brand archetype rises to the challenge. They protect and inspire. They sell the power of self-belief and transformation.The Hero turns a brand into a story of triumph over adversity. So that a company like Nike isn’t seen as a seller of trainers but as a transformative device that helps people achieve their full potential.

Her Core Desire Is:

Her Brand Voice is Always...

Brave, Candid, Strong, Empowering, Motivational

Example Brands Are...

Nike, The Army, FedEx, Michael Jordan

Her Brand Connection Strategy

How She Connects With Women of the Same Persona

To appeal to a Hero you should inspire them and make them feel empowered to succeed and achieve.They see themselves as upstanding citizens and the bully’s nemesis and they stand up for what’s right. Hero’s want to rise to their ambitions and brands that can acknowledge those ambitions and encourage the challenge will connect with them. A Hero wants to be inspired by the possibility to achieve and gratification that comes.

Not Sure if this One Fits? 

Explore the other Purpose Personas by clicking the images below.