The Lover Girl
Connecting people emotionally, providing sensuous experiences, making people – and life – more special.
Who Is She?
"I only have eyes for you." - The Flamingos
The Lover Girl inspires closer relationships through sensuousness and seductiveness.The lover girl desires to be desired. The experience of Intimacy, closeness and sensual pleasure are what the lover girl seeks and will use the means they have to achieve it
But it’s not all about romance; the types of relationships the Lover Girl fosters are also spiritual, familial, companionable. For Lover Girl brand archetypes, the focus is on improving connections with the people and things that really matter.
Her Core Desire Is:
Her Brand Voice is Always...
Sensual, Indulgent, Romantic, Soothing
Example Brands Are...
Victoria's Secret, Kim Kardashian, Chanel, Marylin Monroe, Godiva Chocolate, Tinder
Her Brand Connection Strategy
How She Connects With Women of the Same Persona
To appeal to a Lover Girl you need to make them feel attractive or stir their passionate desires for connection and intimacy. Because of their attraction to sensory pleasure, communication and messaging should use sensual language and tone. Imagery and tone of voice are especially important for The Lover Girl archetype. Brands appealing to Lover personalities can leverage their audiences desire for sensual pleasure through sight, sound, smell or touch. The colour red is especially appealing to The Lover.
Not Sure if this One Fits?
Explore the other Purpose Personas by clicking the images below.