The Magician

To turn problems into solutions, and make dreams come true!

Who Is She?

"Dreams really do come true." - Dorothy, Wizard of Oz

Magicians make dreams come true and, like magic they make the problems of their audience disappear. These brands always amaze whoever is watch and often offer transformational experiences.

Her Core Desire Is:
Power

Her Brand Voice is Always...

Reassuring, Magical, Transformational, Informed, Mystical

Example Brands Are...

Disney, Dyson, Lululemon

Her Brand Connection Strategy

How She Connects With Women of the Same Persona

The Magician archetype rarely fits a buyer persona but appeals to different personas with their ability to transform. Brands that provide a product or service that take their customers on a transformational journey (Lost to found, Insecurity to security, Worn out to refreshed), could well consider the Magician Archetype as the personality to connect with their audience.

Not Sure if this One Fits? 

Explore the other Purpose Personas by clicking the images below.