The Scholar

Illuminating the world through knowledge-sharing, earning respect through intellectualism.

Who Is She?

"Know the truth, and it shall set you free." - John 8:32

The Scholar believes that the truth will set you free. They are driven by the desire for truth and knowledge and use them to make the world a better place by sharing their findings.

Scholar brands are rigorous researchers and reject misleading messaging and ignorance. They typically show higher levels of intelligence and social awareness.

Her Core Desire Is:
Understanding

Her Brand Voice is Always...

Knowledgable, Wise, Assured, Guiding, Intelligent

Example Brands Are...

TED, Forbes, Harvard, Google, Oprah

Her Brand Connection Strategy

How She Connects With Women of the Same Persona

To appeal to a Scholar you need to pay homage to their intelligence as you communicate. Higher level vocabulary with layered or philosophical meaning will be acknowledged and appreciated while over simplified or dumbed down messages will not. They expect factual and well-researched information, which should be watertight to avoid challenges.

Not Sure if this One Fits? 

Explore the other Purpose Personas by clicking the images below.